Plastic cards are now widely spread advertising materials. Nowadays, when it is hard to surprise consumers, advertising must meet very strict requirements. Special attention is paid to the so-called indirect advertisement, which affects human subconsciousness and natural curiosity. People like having with them a well-designed item the others regard as prestigious (e.g. something with VIP on it), which provokes questions how, where and why the card was obtained. Plastic card advertising has the following characteristic features:

•   Due to the psychological effect of their use, plastic cards are very efficient advertising material.
•   This kind of advertising is very individual and provides contact with each potential client.